Our story · Since 2013
Craft, carried forward.
Saarang is a self-funded mother-daughter venture, created to give India's wooden handicraft tradition a wider market and the people behind it greater opportunity.
2013
Where the journey began
Rooted in Sawantwadi
Saarang began with the wooden handicrafts of Sawantwadi in western Maharashtra, a place renowned for its colourful wooden toys. The craft was facing a difficult moment: limited access to markets, too little product innovation and growing competition from inexpensive alternatives.
Working with skilled artisans and independent makers, Saarang set out to preserve that knowledge by connecting handmade work with new customers. The purpose remains simple: celebrate Indian culture, create opportunity for rural makers and help artisan livelihoods become self-reliant.
The people behind the pieces
From one craft to many traditions
The journey grew beyond Sawantwadi wooden toys to include Warli art from Dahanu, Paithani from Yeola, Irkal weaves from Belgaum and Kolhapuri craft. Saarang later connected with makers of Tanjore dolls, Bengal shola work, copper and brass idols, and Moradabad woodcraft.
Through these partnerships, rural artisans, farming families and women gain work while their regional skills reach audiences far beyond their home communities.
India to the world
A global platform for local craft
Saarang's network of well-wishers and partners has helped Indian handicrafts find customers in Sweden, the United Kingdom, Germany, the United States and the UAE.
Seasonal collections for Holi, Ganpati, Dussehra, Raksha Bandhan, Navratri and Diwali carry the colour and meaning of Indian celebrations into homes and communities abroad.
Every piece continues the story.
Discover handmade objects shaped by regional traditions and the people who keep them alive.